Apple Discontinues the iPod Touch - Marks End of the Era of the Iconic iPod Brand

When the first iPod was released, no one could have guessed that this music player will redefine the course of the music industry. While Apple has been around for decades, making great products, it was the iPod that put the company in the limelight that we associate with the brand today. The iPod touch made its debut in 2007, the same year as the iPhone, and became the go-to choice for kids and people who didn’t need iPhone’s mobile phone functionality.

The news, although sad, doesn’t come as a surprise. The iPod has been languishing for a while now, killed by the success of its sibling. Here’s what Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said about the outgoing iPod lineup,

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

I hope that, just like in past, the demise of the iPod touch is a precursor to something better coming down the road. With WWDC around the corner, we can expect Apple to release more music-focused products. If you want to reminisce about the past, you can still buy the iPod Touch, as Apple will continue selling it till the stock last.

Read the announcement by Apple